What Is Customer Success Manager Training?

 

Customer success is, or should be the goal of every business. It means ensuring customers achieve their desired outcomes by using the products or services that they buy. True customer success combines customer satisfaction with relationship-focused client management.

It ensures the goals of the customer and the business are aligned and have outcomes that are mutually beneficial.

Ultimately, customer success managers' goal is to make customers happy and improve their value to the company.

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How to Figure out Your

Customer Service Training Needs

 

The Importance of Customer Service

In today's competitive and every changing business market, customer service is more important than ever. It is great to have a product or service that is top-notch, but it doesn't mean anything if you can't provide your customers and clients the service they expect and deserve. The truth is that an overwhelming majority of clients will tell you that the service a company provides is just as important as the product or services they offer.
With this in mind, it is essential for a company to assess any customer service training needs they may have and address them promptly. A failure to do so could result in a loss of business and market share.

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Sales & Customer Service Training: Top Topics

 

It cannot be understated how essential sales and service training is to your staff. A well-trained sales team will directly impact your company’s bottom-line by producing newer and a higher frequency of opportunities.

A sales manager’s responsibilities do not end at the recruiting and hiring stage. Once your company has hired talented sales professionals, it is up to the sales manager to upskill their team and make sure they have every tool at their disposal to be effective sales professionals.

There are several topics that should be covered when any type of sales training is taking place. This will ensure that your sales team is setup for success, with the right knowledge and skills to get the job done.

 

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CUSTOMER EXPERIENCE STRATEGY TIPS FROM YOUR TRAINING COMPANY


As a customer, have you had this experience? You have an issue with a company and call customer service. You are bounced around through the automated phone system and sit on hold for an eternity. Once you finally reach a live person, they don’t know the answer to your question, so you are put on hold again, your blood pressure rising by the minute.

Most people have war stories of customer service fails. A 2016 Gallup study of more than 13,000 customers found that 59% (about six in 10) had problems with at least one company in the past six months.¹

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Without exceptional customer service training you could be turning potential customers away and losing your existing ones. 

Download our Exceptional Customer Service Training Checklist created by our top training consultants to help you determine the quality of your current customer service program and how to implement an improvement program based on any gaps.

Did you know?

• Satisfied customers tell 4 to 5 others
• Dissatisfied customers tell 9 to 12 others —
• Only 4% of dissatisfied customers complain. If you respond within 24 to 48 hours, 82–95% of them will do business with you again

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