How to Incorporate Empathy in Sales

It is often said that empathy is one of the necessary tools for a salesperson to succeed in making sales. Empathy, the ability to feel what someone else feels, is necessary for a salesperson to understand clients and their needs.

Unlike sympathy, which is the ability to agree with what someone else is feeling, empathy can help a salesperson to connect with clients from their perspectives. This helps the salesperson to understand the client’s feedback about a product or service being offered.

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