Posted by Rachael Jones on Feb 19, 2020 9:00:00 AM

What is Sales Enablement—Why It’s So Important Today

Sales enablement is what aligns your sales team to your sales strategy. You can empower your sales force, as long as you properly equip them. To achieve true enablement, you can equip sales reps with training. Doing so calls for you to have a training model in place. Teaching the key points of your sales strategy is an in-depth process. Training and education are required if you want everyone on track.

sales enablement

 - What is Sales Enablement—The Challenges You Face
Getting a passionate team of employees to understand the key points of your sales pipeline isn’t as easy as it seems. A strong sales process is important and an organized training program is recommended to educate your employees. Sales enablement is what you employ to educate your team. Sales people feel overwhelmed with lack of time to attend training events. You should consider the flexibility that microlearning can offer.  

How a Simple Download Might Double Your Sales

With microlearning, your core advantage is versatility. Our training company shows you how to present your sales training in graphs, texts, visual how-tos and lectures. These variations alone can double the interest of your sales team in the training experience. Employee engagement is important during training. Excitement generates better results—in less time. Microlearning is adaptable, engaging and worth adding into your sales training. 


Find below key areas to consider when building out sales training: 

*Metrics and Measurements

Feedback improves your strategy with data points that present the influence of your training. We teach you how to monitor the engagement of your employees, which reveals how effective your training is.

*Digital Technology

Get ready to learn about automation and how it works. In the past, businesses could only engage with their consumer on a 24-hour basis—if they had the staff for it. What you do today sets up the right triggers that send, obtain and redirect messages based on the actions of your employees.

*Lead Retention

Lead retention will teach you how to maintain the engagement of your employees as they learn more about your sales process.

*New-Age Content

The modern world offers outlets from video content to email marketing. From using websites to sending texts, there’s a sure way to give your employees a presentation that can boost their engagment.

Here are some sample sales training topics to consider:

  • Relationship building
  • Telephone skills
  • Product and service training
  • Prospecting
  • Negotiations
  • Presentation skills
  • Sales Management and Coaching 

A Final Step to Enable Your Team

If your company hasn’t invested its resources into training, then you are not maximizing your employees potential. 

Start with a download of our training company ebook. 

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Topics: sales enablement, microlearning corporations, ebook

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